Three reports. Fixed scope, flat fee.
Every report includes a designed PDF, a five-minute recorded walkthrough, and the full source table. Every engagement is quoted as a flat fee before work starts — no hourly billing, no retainers, no seats, no minimum term.
| Report | What it answers |
|---|---|
| Signal CheckOne question, two pages. The fastest way to find out whether the work is any good, and credited in full against a larger report ordered within 60 days. | "Is this thing we half-suspect actually true?" |
| Competitive LandscapeThe flagship. Up to six competitors across positioning, pricing, claims, creative and customer complaint, with a call to challenge the findings rather than receive them. | "Who are we actually up against, and where are they weak?" |
| Voice of MarketNo competitors, only demand. What buyers in your category complain about, in what proportion, in their own words — coded into an objection map you can hand to a performance marketer. | "Why do people say no, and what would change that?" |
Three reports, not eight. Anything else — an extra competitor, an extra market, a live presentation, a version of an earlier report showing what has changed — is quoted as an addition to one of these rather than sold as its own product.
What this is not for
Being clear about it saves us both a call.
Surveys and consumer panels
This practice reads what people have already said, in public, unprompted. It does not commission new research. If you need a panel, you need a different supplier.
Marketplace-only sellers
Without an owned funnel, half of any finding is unactionable, and you would be paying for the half you cannot use.
Enterprise B2B software
Klue and Crayon are built for that category and are better at it than a report would be.
Ongoing monitoring
There is no dashboard and no subscription. A Refresh exists for when something has actually changed.
How to start
Most clients begin with a Signal Check. Three days, one question, and a cheap way to find out whether the work is any good — credited in full against whatever you order next. Get in touch.