Casewell
Market & Competitor Intelligence

Platforms sell you access.
We sell you the conclusion.

A listening tool gives you mentions, charts and a dashboard nobody opens. A Casewell report gives you the four things that are actually true about your market this quarter, and what to do about each one. Flat fee. No licence. No seats.

Read a full sample report  ·  See the three reports

Every report is built the same way

  1. Page one is the bottom lines

    Not an executive summary. Four ranked statements about your market, each one falsifiable, each one sourced.

  2. Page two is what to do

    Recommended actions with effect, effort and owner against each. If the honest recommendation is to do nothing, it says so.

  3. Every figure carries its source

    Printed beside the number, with the date it was accessed and the initials of the person who checked it. Where a figure is an estimate, it is marked as one.

  4. Weeks, not quarters

    A Signal Check lands in days. The full competitive landscape takes a fortnight, not a financial quarter.

What a chart looks like

Fig. 1  ·  Complaint themes by volume, one competitor, twelve months

412Delivery
388Second order
241Price
163Packaging
97Support
44Returns

Specimen values — layout demonstration only. No gridlines, no legend, direct labels, one marker on the bar the conclusion is about.

The marked bar is the finding. Nearly as many complaints concern the second order as the first delivery, which makes this a retention problem wearing a logistics costume. That sentence is the deliverable. The chart is just where it came from.

Products

Three reports. Each is a fixed scope quoted as a flat fee before any work starts.

ReportWhat it answers
Signal CheckOne question, two pages. Credited against a larger report."Is this thing we half-suspect actually true?"
Competitive LandscapeUp to six competitors, taken apart properly."Who are we up against, and where are they weak?"
Voice of MarketDemand side only. An objection map built from what buyers actually say."Why do people say no, and what would change that?"

What each report covers

On the obvious question

You could ask a chatbot to do this. You have been able to for years, and you have not, because it is nobody's job. Ask it how many one-star reviews your closest competitor received last quarter and the top three complaint themes by volume. Then check page three.

The tools being good is the reason this costs a fraction of what the same work cost five years ago. How the work is actually done.